Responsible AI
AI Transparency
This page is maintained by Profluence to explain — in plain language — how our intelligence works, what it is allowed to do, and what we deliberately will not claim.
What our AI does
Profluence operates a small set of cooperating engines — signal, forecast, narrative, risk, opportunity, and reputation fusion. Each one is intentionally narrow so that its outputs can be inspected, versioned and validated independently.
Outputs are structured: a forecast carries a horizon and a confidence range; an alert carries the signals that contributed to it; a recommendation links back to the underlying observations.
What our AI does not do
- It does not predict virality.
- It does not profile individual private users.
- It does not make automated decisions about employment, credit, housing, or benefits.
- It does not generate content impersonating real people without explicit, authorized consent.
Data sources
We use public platform data accessed under each platform's terms, first-party data customers explicitly connect, and aggregated reputation signals. We do not buy data scraped against platform terms.
Customer-connected data is processed under contract and used only for the workspace that connected it. It is never used to train shared models.
Human review
Any change that affects how an audience segment or reputation score is computed requires human review before release. Forecasts and recommendations remain advisory — final decisions are made by our customers.
Bias & fairness monitoring
Each model release runs an internal evaluation suite that checks for distributional drift across audience segments. Material regressions block release. We document known limitations rather than hide them.
Provider transparency
Some engines use third-party foundation models routed through our AI gateway. Provider, model family and version are recorded with every inference for auditability. We do not allow providers to train on customer data.
Versioning & rollback
Models are versioned alongside code. Every production inference is tagged with the model version that produced it, so we can reproduce, audit and roll back if needed.
Reporting a concern
If you believe a Profluence output is wrong, harmful, or misused, contact us. We treat AI concerns as priority support and route them to the responsible team within one business day.